ELEVATING NONPROFIT & MISSION-DRIVEN WORK

Videos that raise money are closer than you think.

Most nonprofits already own the footage, photos, and brand assets a fundraising film needs. I start there, and build what's missing.

Book a 15-minute call

Creative Direction · Editing · Production · Asset Audits · Video Strategy

01 How it works

Let's start with what you have and build from there.

Using your assets is the fastest, most affordable path to finished, ready-to-use videos. Then, if needed, I'll make a plan to create other assets to build a cohesive, compelling and informative library of videos.

1. Asset Auditassess what you already have
A pile of used SD memory cards on a gray deskEvent footage
The edges of a loose stack of printed photographsPhoto archives
Printed brand materials — a logo sheet, type specimen card and colour chipsBrand assets
A coiled lavalier microphone cable on a gray surfacePast interviews
2. Asset Creationwhat I can make to fill the gaps
A script document open on a computer screenMessaging & script
A colour panel in design software showing blue and tan swatchesBrand & design
A camera monitor showing a softly focused interview shotFilming
Animation keyframe curves on a screenMotion graphics

→ THE RESULT: a curated library of the pieces your campaign actually needs — a donor film, gala opener, website explainer, social cuts, etc.

02 The process

From first call to final files.

01

Kickoff Meeting

A quick chat to talk about your campaign goals, timelines, and what you've already got to work with.

02

Asset Audit

I'll make a thorough assessment of your assets, discuss what could be added, and create a quote and schedule for your project.

03

Movie Magic

Turning old assets into premium content is my specialty. I'll bring together new and old assets into a powerful package ready to meet your goals.

04

Final Deliverables

After reviewing two drafts, I'll deliver a curated, ready-to-use library of ready-to-post assets.

→ READY in as little as 4 weeks.

03 Why I'm doing this

Caitlin Wilbert, founder of Cabin 22 Productions

Twenty years learning what moves people.

I've spent two decades directing and editing for big brands with complex marketing strategies — Nike, Microsoft, Autodesk, Intel. That work taught me valuable marketing lessons about how to move people to action.

But selling products isn't where my passion lies. I've always preferred the smaller projects with
bigger missions.

So I'm bringing the commercial craft to mission-driven organizations full time. Work where video doesn't sell stuff. It moves hearts and changes minds.

If that's the kind of work you're doing, I'd like to help.

Caitlin WilbertDirector · Editor · Creative Director — Portland, OR

A quick, casual call.

Don't worry, you don't have to have everything figured out yet. I'm here to help you come up with a plan.

Open the calendar

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